There is a rising demand for creative and attention-grabbing labels, decals, lettering, and temporary signage. Industries such as video gaming/virtual reality, music festivals, music artists, special events, cannabis, and alcohol are turning to the psychedelic look of holographic films to accomplish this.
These specialty films are priced higher than solid materials because of the finishes and effects you can’t get with a “normal” film, and because they’re made with a multiple-step, layered process to accomplish the holographic effect.
Often, only a solid color is printed on holographic films to focus on the cool effect in the background, drawing attention to the graphics. Equally as effective, certain color schemes can also achieve a more interesting look when printed on the shimmering film, too. As for color matching on these specialty films, printing can be difficult because inks are translucent, and the color of the ink could change shades due to the special effects and finishes. One of the best practices in printing on these types of special-effect films is to use white ink as a base layer, then overlay the colored image to help accomplish the colors being sought.
Usually, holographic films can be treated just like any other film. It can be laminated to protect from scratching and UV, giving the application a longer life. And cutting is also quite simple, it is cut as usual.
The sky is the limit when it comes to the beautiful – and effective – results of using holographic films. What a trip indeed!